
Every blogger, especially in the begging, comes across a typical question: whether they should use free theme for their WordPress blog or they should go for customize theme specially designed for them by someone. Literally there are tons of free themes available over the internet; all you need to do is to have an eye for details. Unless, you don't have some specific needs for your blog, such as different plugins, categories, feed options, comment moderation and management, some free themes can be just sufficient.
This is more at the beginning than at the stage when your blog is up and running. Perhaps, that is because, initially you don't have a fair idea about your exact needs, wants and even desires. You cannot (and/or shouldn't) reach at the final decision unless you have tested a few changes in the overall theme and design for your blog. Moreover, with every change in the theme there are certain changes that are inevitable, such as number of visitors increasing or decreasing for that period, CTR changes, and overall page views before and after, number of people who subscribed, visiting different categories etc.
Believe it or not, these changes coupled with others are bound to happen with every change in the theme or look. That's why it is generally said, the Internet visitors are very visual by nature. They do what they see. Not only this but they also lack in patience too. For example, if the theme is not impressive or navigation is confusing or troublesome they will immediately move away within no time. For every blogger this is something very serious that they can't afford. After all they are writing for visitors or readers who should enjoy it and at the end there should be a favorable action, either in the form of a constructive feedback or comment or should result in some revenue or a sale.
No doubt, when designing your blog you have several great options for different themes to choose from. You can use another theme as a base that is available for free on the Internet, but sometimes the free theme can be exactly what you want instead of paying hefty amounts to theme or template designers. In our view there is not point in starting from scratch when the framework is already there.
However, if you know what you're doing, the quality could be worth the extra time but eventually you will have to pay for customized theme. Depending upon your choice you can choose 2 column or 3 column layout for your blog along with different color combinations to suit your taste. In the advanced stage, however, you may have to take care of the preferences of your visitors. You will have to choose a theme that results in more visit, more referrals, and finally generates more revenues.
Let's see some common advantages of free themes:
• The first and foremost advantage of free themes is that they are FREE. So without spending even a single penny you can have a large number of themes and designs available to choose from.
• Next, common advantage is, as you didn't pay anything so the moment some new theme arrives in the market, you can change it immediately. Suppose, earlier you opted for 2 column theme but later you felt or some of your visitors told you to go for 3 column theme or 4 column theme then without a second thought you can take help of any search engine to find a perfect theme for your blog.
• Another advantage is that the moment a new version of WordPress is released; you can find another free theme over the Internet instead of paying your designer to make those changes. Most of these designers who work for credit are very smart, so the moment a new version arrives, they will immediately release the updates theme. Sometimes, you can also make certain changes in the existing theme and even customize them without much pain.
Advantages of customized theme:
• The most obvious advantage of a customized theme is that it is designed and fully customized as per your needs, wants and requirements. So they are unique, tailor made and completely customized to suit your requirements.
• Not just your requirements or preferences, but they can be designed as per feedback received from your visitors over a period of time. Generally, most bloggers start with free themes but eventually as a part of their business plan or strategy they go for a fully customized theme so there are high chances that they might be having some useful feedback and suggestions from some of their previous visitors, customers or even friends.
• Using a customized theme you can showcase your creativity, can create a strong brand image using your company logo, color or style that matches your company website. In case of free theme it is not always possible.
• Lastly, in a customized theme there are not back links, credit or reference statement or sponsored links to the original theme designer, so your blog seems original and unique for your visitors and customers.
I am sure after going through these common advantages of free themes and customized themes you can easily point out some of the disadvantages associated with them. Instead of individual choices and other technical issues, in a majority of cases it is a matter of price tag associated with customized theme that prompts more bloggers to choose free worpdress themes.
